4 Technological Advances Making Life Easier on Small Business Owners

Updated: Jul 23, 2019

When you are a small business owner, most of the day-to-day burden of running the business falls on you. Technology can help make your life easier by automating some of what you would ordinarily have to do manually. Here are some ways that you can use technology to your benefit.

Social Media

Social media can handle much of your marketing strategy. If you are savvy in its usage, you can get yourself out in front of potential customers on a real-time basis. Instead of cold calling and sending out mailers, timely social media posts can streamline your marketing and make it easier. This will get your business noticed by potential customers while you focus the majority of your time on enhancing revenues.


Even traditional delivery has been revolutionized by technology. There are automated delivery services, such as drones, that can make getting your products where they need to be easier. The future of transportation promises that it will be even easier to ship your goods. Trucking can be made more efficient through advanced lifting technology. This new system was developed by Enerpac and features a low-height skidding system that is designed to fit heavy loads in awkward and tight spaces.

Accounting Software

Small business owners often struggle with the accounting function because it is not necessarily something at which they are good. Billing and bill paying takes consistent effort, but business owners often want to focus on making money. Accounting software can streamline and automate many of these functions so you can get paid on time and maintain your business' credit. In addition, using this software will help you when tax time comes since many systems can automatically link up with tax preparation software. That way, you can pay Uncle Sam with a minimum amount of effort.


As a small business owner, you are often needed in more than one place at a time. You simply do not have the time to travel to another city to attend a meeting. Videoconferencing allows you to attend meetings virtually so you do not need to get on a plane. At the same time, this makes regular sales calls more dynamic and helps you form a more personal bond with the customer.

Using technology will help your small business be more efficient and can maximize your time as the business owner.

Now, think about all of the items above. If you were to own a franchise, the franchise company will provide you with the social media posts, The logistics will be researched by the franchise company and come to you will a huge savings because of it's buying power. The franchise company will also have a system set up for the accounting for you, all you have to do is plug it in and get trained which they will provide. As far a VideoConferencing, that's one of the powerful ways that the franchise company will be training and supporting you.

Did I not mention that "I Love Franchising" as a business model.

Want more tips to help make running your business or franchise easier? Talk to Phyllis Pieri, your franchise coach!

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Phyllis Pieri

25372 Juniper Drive

Mission Viejo, CA 92691



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