Franchises are booming in America. According to available information, the franchising industry continues to grow while providing jobs to millions of Americans. However, franchising is no guarantee of success. Franchise owners have to work hard and smart in order to keep their business successful. Fortunately, there are plenty of techniques to help you do just that. Here are three examples.
Keep it Clean
Cleanliness is one of the steps of the 5S method for efficiency in business, so make sure to keep your store clean and attractive. While this is vitally important for any franchise, it goes double for restaurants and food establishments. Any customer is sure to walk out on a food establishment that can't maintain its overall appearance and cleanliness. Remember, letting your store get dirty is a quick way to deter customers. Cleaning must be part of a regular routine to ensure maximum customer satisfaction.
Don't Forget Marketing
Being a franchisee does not mean that all of your marketing needs will be automatically met. While a franchise will typically be an asset to you, you must continue to develop and execute a marketing plan that best fulfills your needs and positions your business for success. This may involve print, internet or television, but it's important that you remember that you still have to work on marketing your business and getting its name out into the general population.
Thankfully, even on a tight budget, there are ways that any franchise can market itself for free, including face-to-face networking and maintaining an active social media presence. Knowing how customers feel about the franchise and your particular location can help direct those efforts. Just make sure that you are always staying within your franchise guidelines.
No matter what business you are in, customer service is paramount. To that end, you must ensure that you have a stringent hiring process that filters out the bad people and hires those who will make your customers happy and keep your business running like a well-oiled machine.
Fortunately, one of the many benefits of being part of a franchise is that you will often have guidance about hiring and management best practices from trained human resource professionals. Rely on the experts and make sure you keep your customers' needs in mind as you hire your employees.
Running a franchise is hard, and there are no guarantees of success. The above three items are the absolute minimum that you should do in order to give your business the best chance of success.
For more direct help with building a profitable franchise, contact Phyllis Pieri for a consultation!