Franchise Coaching for Women Ready for Their Next Chapter

Get clarity before you invest your time, savings, or retirement money.

Take the 5-minute Franchise Clarity Assessment and see which type of franchise ownership best aligns with your goals, strengths, lifestyle, and financial expectations.

Phyllis Pieri, CFE, franchise coach for women

Meet Phyllis

I’ve spent more than 40 years in franchising.

I’ve worked on the corporate side, owned franchises, built multi-unit businesses, sold franchises, and helped grow franchise systems.

About 20 years ago, I realized the part I loved most was helping people answer a much more personal question:

What kind of business fits the life I want to build?

Today, I help accomplished professionals explore business ownership with clarity.

We start with you.

Your strengths. Your financial goals. Your leadership style. Your lifestyle. Your experience. And what you want your next chapter to look like.

Then we determine whether franchise ownership belongs in that picture.

I’m not here to talk you into buying a franchise.

I’m here to help you make a smart ownership decision.

Your 3-Step Path to Clarity

Dream Discover Design franchise matching process

DREAM

Before we look at a single business, we look at you. What you want your days to feel like. What you are done tolerating. What you would build if nobody handed you a title. Most women have not been asked that in years.

Dream Discover Design franchise matching process

DISCOVER

Now we explore. I bring you a curated handful of franchise models that fit how you want to live, not a list of two hundred. You ask questions, talk to real owners, and see what is actually out there. Franchising is the best-kept secret in town, and it is so much bigger than food.

Dream Discover Design franchise matching process

DESIGN

This is where it gets real. We validate the numbers, the fit, and the funding, so you decide with your eyes wide open. You are not starting over. You are stepping into your power.

The 6 Pillars of Franchise Freedom for Women

Every woman comes to franchising with a different story — a different “why.”
These six pillars represent the most aligned pathways for women who want more freedom, more control, and more purpose in their lives.
Choose the path that fits you, explore what’s possible, and let’s walk through it together.

Senior care franchise for women

SENIOR CARE FRANCHISES

Steady income, meaningful work, multiple models to choose from.

Women 40+ in career transition exploring franchise ownership

WOMEN 40+ & CAREER TRANSITIONS

B2B Monday to Friday franchise business

B2B (MON–FRI BUSINESS MODELS)

Home services franchise for women owners

HOME SERVICES & BLUE-COLLAR GOLD

Health, fitness, and wellness franchise

HEALTH, FITNESS & WELLNESS

Semi-absentee and multi-unit franchise ownership

SEMI-ABSENTEE TO MULTI-UNIT GROWTH

Frequently Asked Questions

How do I know if owning a franchise is right for me?

I guide you through a simple discovery process to identify your goals, lifestyle needs, strengths, and budget. From there, I match you with franchise models that align with your personality and what you want your next chapter to look like.

Do I need business experience to own a franchise?

No. Most successful franchise owners come from corporate and professional backgrounds. Franchises provide training, systems, and support, so you don't need prior business ownership experience to succeed.

How long does the franchise discovery process take?

Most clients complete the full process in 4 to 8 weeks. I guide you step by step, from exploration to validation to making a confident, informed decision.

What does it cost to work with a franchise coach?

My services are completely free to you. I'm compensated by the franchise companies, which means you get expert guidance without paying a consulting fee.

Can you help if I'm not sure what kind of business I want?

Absolutely. Most people I work with don't know where to start. My process helps you gain clarity quickly so you can explore opportunities that truly fit who you are and the life you want to build.

Do you work with women in transition or reinvention?

Yes. I specialize in supporting women 45+ who want more freedom, flexibility, impact, and purpose. Whether you're pivoting careers, empty-nesting, or craving a new chapter, I help you find the franchise fit that supports your goals.

Phyllis Pieri, CFE, franchise coach for women

5 out of 5 Stars

A quick read with lots of information about franchisingReviewed in the United States on February 10, 2023I was able to read this book in under an hour. Don't let the fact that it is only 43 pages fool you into thinking there isn't any good information there, though, there absolutely is. It just skips on the fluff and gets right to the point on whether or not a franchise is a good fit for you, and provides some great tools to help you find the answer to that if you don't already know. Steve G.

Franchise Models Women Like You Are Exploring

"Franchising gives you a business model. The real question is whether the model fits you." Phyllis Pieri

Before You Invest, Get Clear

The wrong franchise costs more than money

• Choosing a business based on income potential instead of fit.

• Spending months researching hundreds of franchises without knowing what you are looking for.

• Investing your savings in a business that does not support the life you want.

Phyllis Pieri, CFE, franchise coach for women, featured on podcasts
Phyllis Pieri on the Expand Your Empire podcast, Women in Franchising episode
Phyllis Pieri on the Journey With Christian D Evans podcast
Phyllis Pieri on the Organized and Energized podcast: Find a Business with a 90% Success Rate
Phyllis Pieri on the Vertical Momentum podcast with Richard Kaufman
Phyllis Pieri, The Franchise Lady, guest on Soul Velocity with Snehal Singh

TESTIMONIALS

What others are saying

“I found a business that truly fits me—and I’m loving it.”

Phyllis helped me find a business that is a great match for me. Although it's in an industry that I had never contemplated entering, I'm finding it very rewarding. Phyllis has a structured process that made this self-discovery very efficient and exacting, without a lot of navel-gazing on my part.

“Her insight made the entire opportunity come together.”

I told the president of City Wide, your input and recommendations were invaluable – I don’t see this coming together without your service. As I look forward to what I believe to be a long and profitable relationship with City Wide, I can thank you for being my “yenta”.

She matched my skills to the right opportunities—I’d work with her again in a heartbeat.”

I was very pleased to have had Phyllis as a coach and mentor as I went about searching out a franchise. She did an excellent job in interviewing me and ascertaining my wants and needs and matching my skillset to several candidate franchises. I would work with Phyllis again on my next franchise search.

CONTACT US

Phyllis Pieri

Aubrey, TX 76227

469-694-2701

[email protected]

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