With literally millions of apps on the market today, deciding which ones to deploy in your place of business can sometimes seem nearly impossible. Fortunately, there are some very good ones out there, and they handle important functions your business can't do without.
Social media is great for brand awareness. You've probably heard that plenty of times before. More than likely, you know that Twitter and Facebook are good options because you don't have to pay anything for them. Instagram, however, carries with it more influence than any of the other options. While you may think that a majority of Instagram users are just on the site to have fun, an increasingly large number of professionals are turning to the platform. That means there's a huge client base there just waiting for you to introduce them to your brand.
Point of Sale Software
Point of Sale (POS) software is useful but complex, and you will want to keep up with any updates to take full advantage of the software's features. Make sure you go with something that offers a good mix of features without spending a fortune on it. Some have a fee of as much as 5% per swipe. Many restaurants in bigger cities like New York and LA have stopped accepting cards as a result. Don't let your business get caught in this trap. You can find the right application to suit your needs for less than that. Pick a solid POS app and exploit all of the tools the software provides. If you look around first, you can save quite a bit of cash.
You might have heard that people are abandoning word processing software lately, and you might even think that it's not needed in today's world. You'd be wrong. Making high-quality business presentations that you can email to clients or post on social media is more important than ever. Best of all, there are plenty of free alternatives and even web-based word processors that can run on your phone.
Financial software has become prohibitively expensive for many small business owners, but accounting mistakes can be even more costly. Open-source general ledger programs are now backed by online courses and documentation, so you can get free support and never have to worry about paying for an expensive finance app again.
No matter how attached you get to a single app, don't feel as though you can't make a switch. There's an alternative to almost every product on the market. Try out these four suggestions and then ask yourself what other programs in your arsenal you might want to replace. You may even find that you can get more done with less software.
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